Expert marketing strategist Cathey Armillas made a very valid point in her award-winning book “The Unbreakable Rules of Marketing,”, stating that “…over the long term, a company that is consistent with its marketing message is going to whip a competitor that is inconsistent with its message, even if each of those inconsistent messages are compelling, creative, clever, or even superior”.
I find that I work best when I work within a schedule. Though I don’t love planning my wake-up time, at the end of the day, it helps keep the flow going and allows me to really focus on getting one task done at a time. An editorial calendar would help me schedule out the work aspect of my life. On my own personal calendar, I allocate blank number of hours to work. On my editorial calendar, I would allocate blank number of hours to a refined/specific task.
In order to keep my followers/viewers engaged, planning out time to get blog posts and video’s done would allow me to put out quality content consistently. And since content creation is a huge undertaking and often involves more than one person’s input, an editorial calendar would allow me to allocate time to talk with my followers/viewers and perhaps engage in a couple Twitter Q&A’s.