Understanding how people read online is crucial to developing a good brand. Weirdly enough, print reading differs greatly from online reading and the way that we scan a page on a website is very specific.
We typically begin my scanning the page, looking for headers and anything that catches our eyes. We search for hypertext (unknowingly) and hashtags, spending a significant amount of time on the left side (more so than the right). We rarely go below the fold (a term I just recently familiarized myself with).
We typically will only read 20% of a text (on average per web page, according to Jacob Nielsen). It’s no wonder we struggle so much with attention span, technology has only made this worse!
In order to really get positive feedback on a site, you need to make your content scan-able. This means, using bold texts and rich hyperlinks.
You see how I just put in a little paragraph break? More of those! Shorten your paragraphs. Add calls to action (buy my merch, engage with me, get in touch). Keep your pages streamlined.