My favourite website as of right now is MSN.com. As an avid hotmail user, I have MSN news set up as my homepage on my laptop. Everyday, the minute I wake up or right before class, I check the news through MSN.com . The site itself is loaded with ads that I often find myself clicking by mistake (thinking its an actual news story). I am fully aware that it is not the best place to get my news but I still find myself checking it religiously (similar to how most people mindlessly browse through Instagram). In the picture below, you can see ads on the header, the footer and the right hand side of the page.
The ads are not tailored to my online habits at all.. However, when I actually click and log in to my email, the ads become increasingly more tailored to my online habits. Since I have been using WordPress a lot lately for this class, my hotmail gave me this lovely ad…
There is no subscription option by the looks of it. However, when you click on the ad, it brings you to a page that asks you to sign up, which would then ask you to pay as WordPress is not free.
I am not a big fan of unethical advertising, and I would not want to track my users online habits in order to tailor ads to them (though I am sure that would bring in a fair bit of cash). Instead, I would like to have ads on my WordPress that are tailored to the content they are reading. My blog is very travel-oriented, and I would love to have Eddie Bauer ads on the right hand side of a few of my posts where I talk about weather. I would also love to have Flight Tripper ads on my account, as I used this specific flight company to book a fair number of my travels abroad.
Considering I also talk about Honey. a fair bit throughout my blog posts, it would be super dope to have a couple ads by them running on my site to help students save a few dollars when booking flights or online shopping. I also love the way Honey *asks* it’s users (as opposed to just giving them tailored ads) if they would like tailored ads (refer to image below). I would love something like this on my site, that gives my users the option to have their privacy invaded (for lack of a better saying).