When I think of my “corporate” backstory, I think of my three main goals when I started this class. I wanted to be relatable, non-judgmental, and reachable (through the various social channels inputted on my blog). I wanted people (more specifically my targeted audience) to read my content and say to themselves, “I can identify with her”.
In terms of being non-judgmental, I strived to create a blog that allowed a certain freedom of speech. However, I wanted my viewers to understand that although my comment section is open, this is a positive space that will not tolerate hate speech. This means, all negative comments directed towards other viewers, content, and/or any other aspect of the blog would not be allowed and taken down immediately. I was hoping that this would attract the “right” kinds of people and/or brands (for future promotions). Being an ambassador for a brand that is all about positivity is more appealing than the latter.
Lastly, I wanted to be involved. I wanted my viewers (though few at the moment) to be able to reach me. I wanted them to be able to give me feedback, to tell me about their personal travel stories, to recommend products, and tell my about their-selves. When I think about which brands I want to be involved with, I think of brands that have a close relationship with their buyers. Lush is a great example of this. The company consistently reaches out to buyers, asks for feedback, and implements change accordingly.
Therefore, I would make sure to mention all of that in my “corporate” backstory. I want to create with you, better myself for you, listen to you, talk with you. I am going to consider putting some of this in my “about” section, as I feel it would be an asset to my blog!