When I first enter Lauren’s website, I am greeted by a little video that plays automatically in her header. I really appreciate the fact that the video does not play sound, as I was in class when I clicked on her blog and immediately panicked thinking it would blast music.
Her site is very minimalistic. It showcases a cursive black font, white backdrop, and four secondary header options (with drop down menus). From scrolling up and down the static page, I am increasingly more aware of Lauren and her targeted audience. Her style is very hipster-thrift store-esk and though I am a little unsure what her brand is, I can tell that she is trying to appeal to the generation of fashion forward youth.
In terms of monetization, Lauren plugs “CLOTHESBYLAUR” continuously throughout her blog. At a first glance, “CLOTHESBYLAUR” strikes me as an online store and after further investigation, it turns out I am right! Refer to the image below to see a picture of Lauren’s online store where she sells vintage thrifted items at a discounted rate.
As a broke 22 year-old, I often purchase clothing online from Canadian influencers at a discounted rate. Lauren’s brand, though not super apparent at first glance, is amazing once you dig a little. I found myself scrolling through her online store looking for something to wear (I might inquire about those 501 Levis…). When you hover over an item you’d like to purchase, the picture displays a very subtle “QUICK VIEW” fade (which I adore, as it gives the site a very professional demeanour and makes me feel like I’m shopping at Urban Outfitters).
…). When you hover over an item you’d like to purchase, the picture displays a very subtle “QUICK VIEW” fade (which I adore, as it gives the site a very professional demeanour and makes me feel like I’m shopping at Urban Outfitters).
After reading Samuel Matan’s peer review of Lauren’s blog, I was delighted to see that she had made some real changes. As Samuel pointed out in his peer review, Lauren’s blog lacked a little content. However, upon going through it now, I feel as though it is now packed with useful content. She has added gifs (which was touched on in class two weeks ago), she has added video, her social media plugs are clearly visible (though I would move them to the upper right hand rather than the footer to be even more visible) and she heavily emphasizes on her online store. If I could give her one tip, I would suggest that she narrow down her focus a little more. I know that Samuel also touched on this, as he struggled to really grasp her brand (as did I) upon first glance. She has made some real significant improvements since her second peer review however, and I can tell that she has put a tremendous amount of time and effort into creating her beautiful blog.